Tevo Tea
Overview
Tevo is a premium sparkling tea brand that was created as a refreshing, health-conscious substitute for sugary sodas. The brand creates a product that achieves a balance between enjoyment and health by combining real fruit flavors, botanical infusions, and light carbonation. In order to create a unified, scalable system suitable for retail settings, this project explores brand strategy, visual identity, and packaging design across various formats.
Role
Brand Designer
Scope
Branding & Packaging
Timeline
4 weeks
Tools
Illustrator
InDesign
Photoshop
Problem
While sugary sodas prioritize boldness over health and many wellness beverages lacking visually or feeling overly clinical. The objective was to create a brand that takes sustainability and shelf impact into account while achieving a balance between adventurous taste variety and clean, comforting aesthetics.
Goal
To create a premium sparkling tea brand that promotes wellness and sustainability while remaining visually engaging, shelf-ready, and scalable across various flavours and packaging formats
Strategy
This project used a system-based, brand-first design approach. Tone, structure, and sustainability decisions were impacted by research into competing beverage brands and packaging formats. The packaging system was designed with a modern and calming feeling in mind, with the use of colour, typography, and layout to display flavour, quality, and approachability to ensure consumers were not overwhelmed.
packaging Inspiration
Process
01 - Brand Research
Created moodboards and conducted research to develop a wellness based brand.
02 - Competitve Anaylysis
Analyzed competing beverage brands and various packaging dielines and formats.
03 - Packaging Research
Research sustainable and functional packaging options, considering materials, shelf presence and product protection.
04 - Colour & Typography
Selected a soft pastel colour palette and rounded typography to ensure the natural ingredient aspect of the brand was brought to light while supporting flavour differentiation.
05 - Logo Development
Developed a modern and clean wordmark logo that encompasses premium quality and accessibility to ensure it is successful on both 2D and 3D packaging formats.
06 - Packaging Prototypes
Explored and prototyped multiple packaging formats for bottle labels, pouches, and boxes to ensure clarity, hierarchy, and shelf presence.
07 - Print & Production
Refined dielines materials, and construction details to produce assets that were ready for production.
08 - Flavour SYstem
Used colour coding to expand the brand into a scalable, flavor-based system that would support future product growth.
Tevo Branding
Paper Prototypes
Solution
The final outcome consists of a fully developed sparkling tea brand with a unified visual identity and flexible packaging system. This project allowed me to showcase my ability to translate brand strategy into polished, production-ready designs that promote scalability, sustainability, and a strong retail presence.
2D Packaging
Sparkling glass bottle labels designed with: clear hierarchy and strong brand recognition, flavor-based colour coding, and a balance of simplicity and playful energy. Each label mirrors the crisp, refreshing nature of the tea while remaining clean and shelf-ready.
2D Prototypes
3D Packaging
A cohesive packaging system including: single-serve tea pouches and coordinated multi-pack tea boxes. The designs use soft curves, clean layouts, and vibrant pastels to enhance shelf presence while maintaining consistency across formats.
Dielines
Singular pouch (outside)
Singular pouch (inside)
Multi-pack tea box
3D Prototypes
Takeaway
My ability to create unified brand systems from strategy to execution has improved as a result of this project. I gained experience in designing for both 2D and 3D applications, finding a balance between premium restraint and visual playfulness, and taking real-world production and shelf impact into account at every stage of the design process.
